About Heavy Rotation

This 10 year art project was started from a massive collection of vintage t-shirts and irons-ons from the Verne Holoubek collection. With a barn full of art spanning from the early 60s' to the mid 80s' we started by reissuing some of these amazing finds. In 2003, we decided turn our vintage t-shirt addiction into a business. In 2004 we moved from Brooklyn to Milwaukee, we rented a small warehouse and got to work. After countless hours designing and numerous tradeshows, the brand started to take hold in boutiques around the US. With a great combination of small stores and mid-size specialty chains, Heavy Rotation grew fast. Over the last 10 years, we have created over 38 collections for artistic t-shirt lovers around the world.