tshirts for

World Travel

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tshirts for

Ocean Lovers

dive in

tshirts for

Space Travel

Blast Off

tshirts with your

Spirit Animal


Tshirts for

The Analog Minded

Plug in

Featured Collections

Featured Products

Heavy Rotation was started from a massive collection of vintage t-shirts and irons-ons made in Milwaukee, Wisconsin by Holoubek Studios. Between the years of 1968 and 1984, Holoubek Studios produced artwork that defined some key eras of American Culture.  With a barn full of art,  we started by reissuing some of these amazing finds. In 2003, we decided turn our vintage t-shirt addiction into a business. In 2004 we moved from Brooklyn to Milwaukee, we rented a small warehouse and got to work. After countless hours designing and numerous tradeshows, the brand started to take hold in boutiques around the US. With a great combination of small stores and mid-size specialty chains, Heavy Rotation has continues to produce high quality USA made goods. Over the last 10 years, we have created over 45 collections for artistic t-shirt lovers around the world.